Be a 2012 winner

Award Categories

1 Corporate/Brand

1.1 Design and implementation costs over £100,000

1.2 Design and implementation costs under £100,000

2 Print

2.1 Corporate - Annual reports, fact books, corporate, recruitment and in-house communications

2.2 Consumer - Printed material as a product in its own right, such as a newspaper or product/services literature

2.3 Business-to-Business - Printed material promoting products or services to other business users.

3 Interactive & Digital Media

3.1 Consumer Websites

3.2 Business-to-Business Websites

3.3 Community Websites

3.4 Online & Viral Promotion

3.5 Intranets

4 Packaging

4.1 Branded – Food

4.2 Branded – Drink

4.3 Branded – Non Food

4.4 Own Brand – Food

4.5 Own Brand - Drink

4.6 Own Brand – Non Food

4.7 Structural

5 Point of Sale

Products or services to aid consumer communication or awareness.

6 Product

6.1 Consumer - Products available for purchase directly by the public

6.2 Industrial - Products available for business-to-business or industrial

7 Interiors

7.1 Office

7.2 Retail

7.3 Leisure

7.4 Other

8 Temporary Exhibitions & Experiential Environments

9 Museums, Galleries, Events & Visitor Attractions

10 Internal Communications

A special category for any design project demonstrating effectiveness in achieving internal communications related issues

11 Service Design

Design of experiences that reach people through many different touch-points and that happen over time

12 Design Management

Rewarding outstanding examples of effective management where entrants can demonstrate success in overcoming exceptional hurdles to deliver significant commercial benefits, achieving organisational objectives and in gaining competitive advantage

13 Design for Society

A special category for all design projects which have used design to provoke positive change within society and improved the quality of people’s lives

14 Environment

For any design project demonstrating effectiveness in achieving environmentally related objectives. The benefits achieved can relate to the object designed or the influence the designed object has on people’s attitudes and/or behaviour

15 Information Design

For projects that have effectively used typography, graphic design, applied linguistics, applied psychology, applied ergonomics and other fields in a response to people's need to understand and use forms, legal documents, signs, computer interfaces, technical information and operating/assembly instructions.

Should you have an effective project, but are not sure in which category to submit it, please contact Natalie at the DBA on.

020 7251 9229 or email

The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.