dba | design business association

Kinneir Dufort were briefed to develop a new product in line with stringent criteria. Seeing an opportunity to develop a device which would benefit from higher-build quality and modern technology, Kinneir Dufort embarked on a series of ideation workshops. They hit upon the unique concept of an illuminated LCD display showing images of the sun and stars. Innovative design techniques were then combined to produce an iconic product perfectly aligned with the target market.

Since its launch, the Gro Clock has earned a reputation for being the very best children’s wake-up clock. It is now the market leader in the UK. Robust and reliable, with less than 0.1% product returns, sales are exceeding targets.