Material Innovation Award

ELGA Labwater provides water purification products for laboratories. As major competitors began to respond to the growing requirement for flexibility within laboratory environments, ELGA decided to invest in a research and development project to increase its market share.

London Associates were asked to contribute to the project design strategy, user research, product proposition and realisation. The end result, the PURELAB flex, is aimed at the high-specification end of the market. Focusing on visual and functional qualities, the new product contains many patented features that enhance the user experience. These include injection-moulded hand-held dispensing head, integrated controls and easy-glide dispenser support.

The ‘flex’ has enabled ELGA to rationalise their offer and product range. The new product has led to penetration in new markets, and uplift in ELGA sales attributed to ‘flex’ is already more than 100% higher than forecast. As a result, ELGA is now a recognised ‘centre of excellence’ for the Veolia Water group.