© Design Business Association 2010
GOLD SILVER BRONZE
The Brewery, London.
2011 Opening Speech
Watch the opening speech to the 2011 DBA Design Effectiveness Awards celebration here.
2011 Photo Gallery
View all the action of the 2011 DBA Design Effectiveness Awards celebration here.
Waitrose wanted to increase awareness of its own-label everyday products and raise the profile of its in-store identity. Looking for a clear entry price-point without any compromise on quality, they sought to broaden the appeal of their brand without alienating loyalist customers.